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Ford EMobility Moves Take the Company Into New Territory

Posted by Michael Coates on Fri, Dec 2, 2016 @ 18:12 PM

Ford Motor Company hasn’t gone as far as saying it’s giving up as a car company and is now in the “mobility” business, but its recent political alliances, software acquisitions and non-automotive initiatives make it clear that the company is fully committed to hedging its bets as the auto industry may be teetering on the brink of some major changes. The statistics are daunting. Millenials are not buying cars like their older siblings or parents–and some don’t seem to feel the need for even having a driver’s license. Software is a fast-moving but lucrative business, the polar opposite of the old-school car industry. Environmental pressures are raising costs and similarly putting stress on any company committed to the traditional business of mass-producing private automobiles.

Ford,emobility,Chariot,

Your Chariot awaits–check your phone

Ford CEO Mark Fields has made it very clear during the past year that his company would continue to focus on producing automobiles, but at the same time would aggressively pursue emobility services such as autonomous cars, car sharing and other non-automotive avenues. He reinforced that at San Francisco City Hall in September 2016, announcing Ford was teaming up with San Francisco and other cities around the globe to tackle congestion working with start-ups that will be operating in-house at Ford as well as outside companies. The announcement is a logical result of the explosive growth of Ford’s Silicon Valley lab.

“We’re expanding our business to be both an auto and a mobility company,” said Fields at the announcement. “We want to work with communities to offer even mroe transportation choices and solutions for people–for decades to come.”

To that end Ford has created Ford Smart Mobility LLC, a subsidiary that will design, build, grow and invest in emerging mobility services. One component of the new entity will be the just-acquired Chariot, a SF-based crowd-sourcd shuttle service that's been operating since 2014. It currently has almost 100 Ford Transit shuttle that cruise along 28 crowd-sourced routes in the San Francisco Bay Area. It's designed to fill the gap between taxi and bus services--providing an on-demand point-to-point transportation option that is convenient, efficient and cost-effective. According to a study conducted by KMPG for Ford, each dynamic shuttle placed in service during peak travel times could be the equivalent of taking 25 vehicles off the road. 

The plan is to take Chariot into at least five additional markets in the next 18 months. The company also plans to work with Motivate, billed as the global leader in bike sharing, to add another dimension to mobility.
Ford, emobility, GoBike,

Ford adds two wheels to its repertoire

The goal is to increase the number of shared bikes in the San Francisco Bay Area to 7,000 by the end of  2018. Next year Ford will launch GoBike, which will give access to the bike-sharing system to users of the FordPass platform.

Ford’s master plan is to establish an interconnected mobility network that includes real-time data such as weather conditions, usage patterns and bike availability.

FordPass users just got another feature to add to their app, which already includes mobility services, on-call guides, a loyalty program and a link to Ford Hubs, a physical storefront that showcases Ford technology. The latest feature gives FordPass users the ability to find, book and pay for parking at garages in more than 160 cities in the U.S., even before starting a trip. The FordPass app is free for Ford owners and non-owners alike.

Here’s a link to the video of Mark Fields making the announcements.

This article originally appeared in Clean Fleet Report

Topics: Ford

Milestone Mark: 100,000 Plug-in Electric Cars Sold

Posted by Michael Coates on Sun, Jun 23, 2013 @ 21:06 PM

DSC 0612The enthusiast group Plug In America noted that U.S. sales of plug-in electric cars (either pure electrics or plug-in hybrids) will pass a significant milestone a month ago (May 2013). The 100,000 sales mark was reached just two and a half years after their introduction to the market in December 2010. Plug In America is commemorating the “historic” moment with an award contest and by launching a counter on its website that tracks EV sales. The counter is updated using sales data from the most recent published reports.

“Our current estimate, based on monthly sales figures from automakers, is that the 100,000th highway-capable plug-in vehicle will be sold on May 20,” said Tom Saxton, Plug In America’s chief science officer. “We are calling this the #PIA100K mark, and we are excited to see the continued growth of the market.”

The group also cited other side notes of the sales milestone:

  • More than a quarter-million people are exposed daily to the benefits of electric transportation.
  • Nissan dealerships in some select markets have reported that the Leaf has outsold all other Nissan models for particular sales periods this year.
  • Tesla’s Model S is outselling the Mercedes-Benz S-Class (as noted in the Clean Fleet Report story from May 19) and other luxury competitors–the BMW 7 series and the Audi A8–for the first four months of the year.
  • Chevy Volt drivers alone have logged over 187 million electric miles.
  • The plug-in vehicle market is approaching 48 percent annual growth with both Battery Electric (BEV) and Plug-in Hybrid (PHEV) vehicles finding growing interest.
  • The plug-in vehicle adoption rate exceeds the adoption rate of hybrid vehicles over the same time frame in their early market introduction.
  • The domestic EV fleet now offers over 2,000 megawatts of battery storage, which may offer significant opportunities for the future management of our electrical grid and the increasing role of intermittent renewable energy sources
  • Manufacturers making EVs now include Nissan, Tesla, GM, Ford, Honda, Mitsubishi, Toyota, BMW, Mercedes, and Fiat (see CFR article, The Top 10 Electric Vehicles You can Buy-Finally). These plug-in cars have received a wealth of consumer and industry awards.

Plug In America board member Barry Woods offered his take on the 100,000th sale in a recent Plug In America blog post. Here are some of his thoughts:

Ford,Fusion,hybrid,car, plug-in, electric car

FORD FUSION PLUG-IN ENTERS GROWING MARKET

“Even as recently as six months ago, when I would go into auto dealerships to sell (electric vehicle) chargers, they would listen politely and tell me they had sold very few Volts or Leafs and their customers weren’t interested in charging stations.

“Now when I go into auto dealers, they invite me back to speak to their sales staff and discuss charging as an issue and what their customers will need to make better use of the car’s range capabilities.  Anecdotally, in March in Portland’s metro area, Nissan dealers collectively sold more 2013 Leafs than any other model- including the Altima- over 65 units between the four major dealerships. Tesla’s stock is up over 50% since the beginning of the year.  24,551 PEVs have been sold this year through April, practically matching the entire PEV [plug-in vehicle] sales for all of 2011.

“Over 95,000 PEVs have now been sold. We were correct about the prospects for growth of PEV technology, as their sales progress outpacing the growth of the hybrid vehicle over its first three years.  We were correct in believing that the American consumer would accept an alternative choice besides gasoline if the technology delivered performance and savings over the long haul.  A virtuous market- and policy-based cycle has developed to bring down prices and spur R&D. We appreciate that these vehicles are not just “green,” they are advanced vehicle technology creating better transportation choices and superior driving experiences.”

The sales are exciting, particularly for the enthusiastic early adopters of this technology. But, to keep the achievement in perspective, after more than a decade on the market hybrid vehicles account for only about 3% of the overall automotive market. Some analysts questioned whether plug-in models would take away sales from the non plug-in hybrid segment, but that doesn’t appear to be the case. While Toyota’s vast array of hybrid vehicles have seen decreased sales, the slack has been picked up by other entrants in the category, including Ford, Kia and General Motors as well as new models from VW and BMW. Additionally, it should be noted that the vast majority of plug-in sales are in California, the state that has mandated automakers to produce zero or near-zero-emission vehicles. Some of the plug-ins are not even available in other states while others are available only as lease vehicles, but not for sale.

Still, the 100,000 sales mark is significant, but it’s only the first step in a long road toward a mass market for plug-in electric cars. Keep in mind that the best-selling vehicle in America, the Ford F-Series pickup, sells that many models in less than two months, not two years. And keep in mind that traditional engines are getting more and more sophisticated and efficient, posing another challenge until purchase prices on electric cars come down. So celebrate, then buckle down for the task is just beginning.

This article originally appeared in Clean Fleet Report (www.cleanfleetreport.com). Used by persmission.

Topics: Ford, electric car, EV, BMW, Nissan, GM, Chevy Volt, Nissan Leaf, plug-in cars, zero emission vehicles, green car, Fiat, Chevy, Volt

Ford Transit Connect Previews the Automotive Future

Posted by Michael Coates on Mon, Mar 8, 2010 @ 09:03 AM

Who would have thought an odd-shaped commercial vehicle produced in Turkey would be the harbinger of the future of the automotive industry?

Believe it. The Ford Transit connect appears to be the prototype of the near-future of an automotive industry in transition. In a word, that future involves choice.

alternative fuel, future car

At the turn of the previous century -- the early days of the 20th century -- consumers jumping into the new automotive world had to not only choose their vehicle and its size, color, options, etc., but also the powertrain/fuel. At that time they had three basic choices -- gasoline, electric and steam. The three systems divided up the market fairly equally. Fast forward a decade as the country paved more inter-city highways and the slow, short-range electrics and fast, but complex steam machines fell by the wayside to the efficient gasoline vehicles (which actually would run on a variety fo liquid fuels). 

So it looks like the Ford Transit Connect may lead the way to a similar time 100 years later. At the Chicago Auto Show, Ford introduced the electric version of the Transit Connect (as expected), but also showed a CNG-powered version outfitted as a taxi (an upgrade to the soon to be retired Crown Vics), which also could be a propane/LPG-powered. These versions will join the existing gasoline and diesel versions of the small commercial van that are currently on the market.  

But that's not all. In their Transit Connect consumer brochure, Ford makes the point that they are working on fuel cell technology as the ultimate zero emission vehicle. Since they've been running much smaller Focus compacts as their prototype fuel cell vehicles and the Transit Connect can clearly handle a hydrogen tank (which is the same size as a CNG one), that would add another choice.

So the customer walks into a Ford dealership, ready to add this vehicles to his/her fleet. After settling on the color and options, the big choices come:

 

  • gas (or maybe E85 capable)
  • diesel (or biodiesel/renewable diesel)
  • electric
  • CNG
  • propane/LPG
  • hydrogen fuel cell
A whole lot more than choosing between a V-8 and a V-6 or an automatic or manual transmission. Welcome to the future. 
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Topics: CNG, fuel cell, electric, Ford, alternative fuel, environment, automotive